'The Testaments' by Margaret Atwood (Chatto & Windus, 2019)
So, where do you start with probably the biggest book of the year, in terms of anticipation, hype and sales? Was there anything more to 'The Testaments' by Margaret Atwood than outstanding branding and an expertly co-ordinated, multi-platform promotional campaign? Well, here are my thoughts, for what they're worth.
