10 September 2020

Celebrity Express

'Dead Famous: An Unexpected History of Celebrity from Bronze Age to Silver Screen' by Greg Jenner (Weidenfeld and Nicolson, 2020)

A few years ago, I visited Bamburgh*, Northumberland, home of the RNLI Grace Darling Museum.  It's a small museum with an inspirational story to tell - that of a young lighthouse keeper's daughter who took part in the perilous rescue of nine wrecked passengers during a horrific storm in 1838.  Her bravery captured the Victorian imagination, and Darling became an unwilling celebrity.  One of the most interesting things I learned during the visit was that, when she died just four years later, donations flooded in from an adoring public for a magnificent Gothic memorial featuring her stone likeness.  Not only is the ostentatious tomb at odds with both Darling's modesty and the charming coastal setting, it is also empty.  Tellingly, she was actually buried alongside her beloved family elsewhere in the churchyard rather than beneath the heroic image her fans thrust upon her.  Stories like Darling's and the strange interaction between public image and personal life are just one of the many contradictory features explored in Greg Jenner's new book, 'Dead Famous: An Unexpected History of Celebrity from Bronze Age to Silver Screen'.

'Dead Famous' is a densely packed gallop through the development of 'Celebrity'.  We may all think we know what it is, but Jenner has dug deeper and separated it from similar categories like 'renown', 'fame' and 'infamy'.  He's found that the right combination of personal charisma, popular recognition and interest, media coverage and rampant profiteering puts even the most unlikely and reluctant people (and animals) on track to become 'celebrities'.  Although the process was made much easier when mass media developed in the 1700s, the concept is much older.  Jenner reaches back as far as Ancient Greece and Rome, where proto-celebrities appeared in the form of popular gladiators, but provides many examples down the ages, some names more familiar than others.  From royal courtesans to romantic writers, petulant actors to glamorous movie stars, notorious criminals to exotic animals, each offers a fascinating insight into one of the most debated but elusive concepts of the modern age.